Jaimie Kwon is Director of Data Mining at Advertising.com Group in AOL Advertising. Since joining the company in 2007, he has been working on various projects to leverage petabytes of online advertising log data to provide values to e-marketers and advertisers. Among others, he oversaw the development and launching of (a) a reporting platform for advertising audience insights and (b) user level campaign optimization and targeting platform using machine learning algorithms.
Jaimie holds a PhD degree in Statistics from UC Berkeley, and has taught Statistics at Cal State East Bay before he joined AOL Advertising. Jaimie has more than a dozen academic papers on application of statistics to various large-data problems. He gave more than two dozen presentations and invited lectures at various academic and industrial conferences. He has also been quoted in Advertising Age and other publications.